Crafting memorable guest experiences

Our Core Values

1.

Safety
First

The mountain is only fun when it’s safe. We look out for our guests and each other, follow the rules, and never cut corners on safety.

2.

Guest Experience Matters

Every smile, every warm welcome, every little bit of help shapes someone’s day. Guests might forget the snow conditions, but they’ll never forget how you made
them feel.

3.

Teamwork on Every Trail

We work like a mountain crew — everyone has a role, and together we make the whole operation run. Respect, communication, and having each other’s backs keep us strong.

4.

Respect the Mountain

This place is special. We take care of our trails, our lodge, and our gear — leaving it better for the next run and the next season.

Creating Legendary Swain Service

At Swain, great customer service isn’t just about meeting
needs — it’s about adding the extra run, the extra smile, the extra memory. Anyone can take an order; we go further by making each guest feel welcome, cared for, and excited to come back.

Think about your own experiences as a guest. When you pay for something — whether it’s a meal, a hotel stay, or a day on the slopes — you expect quality, value, cleanliness, good service, and timeliness. If those expectations aren’t met, chances are you won’t go back… and you might even warn others away.

But when your expectations are exceeded? That’s when you return, tell your friends, and become a loyal fan. That’s exactly why Swain thrives. A huge part of our business comes from return guests and referrals — people who love this mountain so much they can’t wait to come back and bring others with them.

Our goal is simple but bold: to set the standard in our industry for legendary service. And that’s where you come in. Every interaction you have with a guest is an opportunity to create a story they’ll tell — the time a liftie helped their kid, the server who remembered their favorite drink, the instructor who gave them confidence on the snow.

At the end of the day, our guests may forget the snow conditions, but they’ll never forget how you made them feel at Swain.

Legendary service looks like this.

Ask us about our equipment trade-in program! Perfect for your growing kiddos! The Shop, now open 10-2 every Saturday! 

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